About Long Chevrolet, Buick, GMC: Driven by Technology, Focused on You
Long Chevrolet, Buick, GMC brings a fresh, modern approach to the automotive experience in Athens. We are led by Saphura Long, a member of the Long Automotive of Chattanooga family and a visionary entrepreneur.
Our Leadership & Vision
Saphura's background is unique: she is an engineer with a Master's in Nuclear Physics, and the founder of Gratis Technologies, which develops advanced Customer Relationship Management (CRM) tools for dealerships nationwide. This expertise drives our core mission:
To redefine the dealership experience through technology and transparent, personalized service.
We believe that Exceptional Customer Experience (CX), built on value and trust, is the only way to do business.
Community & Commitment
Our commitment extends beyond the showroom. Saphura is dedicated to "paying her community dues," highlighted by her influential advocacy work, including her successful campaign to instate the seat belt law in Tennessee.
At Long Chevrolet, Buick, GMC, we are cultivating an environment where both our team members and customers feel truly valued and connected.
- New Energy: While we honor the loyalty of long-term customers and dedicated team members, we operate with a new attitude and a modern agenda.
- Seamless Service: We leverage a tech-forward approach to make every step of your car-buying and service journey easy and transparent.
- Local Trust: Our goal is simple: to earn your trust and become the unparalleled service provider for all your vehicle needs.
We invite you to stop by, connect with our team, and experience the difference of a truly customer-centric dealership.











